Ten Things I’ve Learned in a Year of Instagram

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To say that Instagram has changed my life isn’t an overstatement.  Joining the community has given me courage to leave my traditional job and try to live in a way that’s a lot more satisfying. When I started posting @thebookfamilyrogerson back in April 2017, I had no idea what to expect and what came out of that initial leap was a lot more exciting and meaningful than I ever anticipated. Here are the top ten things that I’ve learned in a year of being an instagrammer:

  1. Instagram is the most positive social media application on the web. I also hang out at Twitter and Facebook and both have their merits, but neither can match Insta when it comes to supportiveness , creativity and fun.  I count my Instagram followers as real friends.
  2. Bookstagram means you can be part of an international book group and read the same book at the same time with friends all over the world! I know that this sounds obvious, but it blew my mind when I was comparing notes with pals in the US, New Zealand, the Philippines and the UK simultaneously.
  3. If you want to take the pressure off producing for the main gallery then post in the stories instead.  The content is only temporary so it doesn’t need to be perfect – plus you can play with GIFs and stickers.
  4. You get out what you put in. Very rarely can you simply post photographs and expect everyone to react.  Treat people as you would in real life, appreciate it when they reach out to you and reciprocate with goodwill.
  5. Snapseed is a great free tool for editing photographs. If you’re up to paying, then check out other apps like VSCO where you can store presets.
  6. Feel the fear and post it anyway.  Instagram is a great place to stretch your creativity. If you don’t like what you’ve produced, you can always archive it.
  7. Don’t compare yourself to others. This one is really hard sometimes, but everyone will have their own doubts. Better to focus on your own vision, values and aesthetic.
  8. Likewise, try to ignore the algorithm. I’ve had all sorts of mad theories about how to beat it since I’ve been posting but none of them work! One thing I would mention is that quality will get noticed in the long run though.  Share your best and the likes will come eventually.
  9. If you want to develop your account, there’s lots of free quality advice out there. I recommend following Me and Orla, Bookish Bronte, Allthatisshe and Herinternest for valuable tips.
  10. Don’t let Instagram rule your life.  It’s addictive so keep it contained. If you want a break , take as long as you need.  The people who enjoy your company will be still be there when you return.

What are your thoughts about Instagram? Do you love it, hate it or somewhere in between?